OUR STORY

It Started with a VISION...A Hustle-some Vision

To Empower youth to change norms of nutrition and live an unapologetic healthy lifestyle.

Days are gone when eating clean meant eating bland.Because today’s generation doesn’t settle.
They lift heavy, move fast, think deep and they want their fuel to match that energy.

At Y-Nutrition, we’re rewriting the rulebook:
What’s the point of clean eating if it doesn’t feel good too?

We’re not just building a brand.
We’re building a lifestyle

One that’s bold, balanced, and 100% guilt-free.

Driven, curious, and built for leadership — Yash, our founder, brings sharp thinking and relentless energy to everything he does. Coming from an academic background in business and economics, he has a knack for turning insights into impact and is on a mission to shake up what modern snacking looks like.

Y-TRIBE